What is the Launch Campaign?
The Launch Campaign is a structured, interactive checklist designed to help you move from idea to launched product. It is divided into mission areas — major categories like Product Strategy, Development, Security, Marketing, and more.
Each mission area contains episodes: focused sets of steps that guide you through a specific part of the launch journey. Think of it less like a boring to-do list and more like a structured campaign with clear progression.
How it works
Sections
The sidebar on the left lists all mission areas. Each section has its own color accent and shows your progress at a glance — a progress bar fills as you complete steps, and a checkmark appears when you finish an area entirely.
Select any section to open its episodes and steps on the right.
Episodes
Each section is broken into episodes — smaller, focused modules. Use the tabs at the top of the content area to switch between episodes within a section.
Episodes have a progress bar that fills as you complete steps.
Step types
Each step in an episode has a type that tells you what kind of action is required:
- Task — A practical action to complete. Check it off when done.
- Question — An important question about your product. Tap to open the answer panel and type your response (or use voice dictation).
- Decision — A strategic choice with predefined options. Tap to open and select an answer.
- Learn — A short piece of educational context. Read it, then mark it done.
- AI Generate — Triggers the AI to generate a document based on your answers.
Answering questions
Questions and decisions open a modal panel when tapped. You can type your answer directly, or use the microphone button to dictate your response using voice input. Your answer is saved automatically when you tap Save.
Answering a question automatically marks it as complete.
Start with "Your App"
The first section — Your App — is the most important one to complete first. It asks you four core questions about your application:
- What is your app?
- What problem does it solve?
- Who is the target user?
- What are the core features?
It also collects context like your tech stack, project stage, and timeline.
Once you have answered these questions, the "Generate project brief" button uses AI to produce a structured Project Brief document. This document becomes the AI's reference for your project — it helps AI assistants (including agents and chats) understand your product when you ask for help.
Exporting your progress
Every section has an Export .md button in the header. Clicking it downloads a Markdown file containing all steps, their completion status, and your written answers for that section.
Use this to:
- Share context with teammates
- Keep a record of your launch decisions
- Feed context into other AI tools or documents
Progress tracking
The sidebar header shows:
- Your current phase label (Mission Briefing → Getting Started → Building Momentum → Almost There → Final Polish → Launch Ready)
- A progress bar showing overall completion
- The total number of steps completed
Work through sections in any order. The campaign is designed to be completed gradually — not all at once.
Tips for getting the most out of it
- Fill in "Your App" first. The project brief it generates becomes context for your entire project.
- Answer every question honestly. The quality of AI-generated output depends on the detail you provide.
- Export sections as Markdown to share decisions with collaborators or keep them as reference documents.
- Come back regularly. The Launch Campaign works best as a living document you revisit as your project evolves.
- Don't aim for perfect. Mark tasks done when they are good enough. Done is better than perfect.